Italian automaker will cap off its 70th anniversary celebration in NYC


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It’s not exactly a scene from The Planet of the Apes, though it might as well be now that it’s been confirmed that an animal invasion is about to take place in New York City from October 7 to October 8. No, monkeys aren’t coming to the Big Apple to take a bite of it. Prancing horses are coming, and they’re coming en masse for the party of a lifetime to celebrate Ferrari’s 70th anniversary.

The wall-to-wall celebration is taking place all over Manhattan, capping off a global celebration that has literally spanned more than a year. That’s how Ferrari rolls, people. Where others do celebrate anniversaries in one location, the Scuderia does it in over 50 countries, the last stop of which will be right smack in the US in an event called “Driven By Emotion: Ferrari Through The Decades.” As part of the festivities, Ferrari will set up a total of five different exhibits throughout the city, including “Through The Decades” at Rockefeller Plaza. Those who get the chance to go to this exhibit will get to see one Ferrari car per decade, in addition of course to seeing the Ferrari LaFerrari Aperta in the flesh. Four more locations will host other Prancing Horses as according to Ferrari, 26 of the company’s most iconic models will be on display in any one of the five locations throughout New York City. Check out the teaser video of the event to get an idea of what to expect and head over past the jump to find out where else in Manhattan exhibits will be opened.


The “Driven By Emotion: Ferrari Through The Decades” celebration is a spectacle in it of itself, and if the “Through The Decades” exhibit isn’t enough to satisfy your quench for everything Maranello, there are three other exhibits to go to to get your fix. The second of these exhibits is called “Motorsport And Performance,” which will be held at Hublot’s flagship store on 743 Fifth Avenue at 57th Street, just a few blocks away from Rockefeller Center. If you’re going here, prepare yourselves to see some of Ferrari’s most fabled racing cars, dating all the way back to its infancy in the 50’s all the way up to today’s modern Formula One cars.

The next stop is Ferrari’s own New York showroom, located on 410 Park Avenue. This venue will play host to the “Ferrari Today” exhibit, where you will get the chance to see the finest front-engined V-12 Ferraris ever made, including two of the most recent ones: the GTC4Lusso and the 812 Superfast. If you haven’t had your fill yet after visiting these three exhibits, the last exhibit, appropriately called “Iconic Ferrari,” is located at RM Sotheby’s New York office in the Upper East Side. This exhibit will host the best of the best Ferraris, a fitting description for the most legendary of legendary Ferraris. The last of Ferrari’s two-day event extravaganza is the 70th Anniversary Gala celebration, which takes place at the Rockefeller Plaza. It’s unclear if this event is open to the public, but for what it’s worth, it might be best to show up and see for yourselves anyway.

Like I said, Ferrari will be displaying a total of 26 cars throughout New York City with models ranging from the 166 MM, the 400 SuperAmerica, and all the way to modern exotics like the 488 GTB and the F12berlinetta. This is how Ferrari celebrates its anniversaries and for fans of the Prancing Horse, October 7 and October 8, 2017 will be two days that will likely live on as two of the best days to be a loyal tifosi.

Ferrari’s 70th-anniversary celebrations at a glance

Remember when I said that Ferrari’s 70th anniversary has been going for over a year now? That’s all true, and over the past 12 months, we’ve seen just how far the Italian automaker went to showcase its history and lineage for all the world to witness. It kicked off the celebration by launching 70 new liveries for all of its five current models. Do the math and that’s 350 Ferraris getting 350 liveries, some of which were debuted at various points throughout the year in different locations all over the world. The most recent one to be showcased was the 488 Spider Heartthrob, which was unveiled in all its glory at the 2017 Fraknfurt Motor Show last month. It wore a livery honoring the 1954 Ferrari 500 Mondial Spider PF, a legendary race car that was one of only 14 open-top models designed and built by Pininfarina and was owned by Dominican racer and famous playboy Porfirio Rubirosa, hence the nickname “Heartthrob.”

In addition to the overdose in legendary liveries, Ferrari also hosted various events all over the world, including the Legend E Passione sales event that took place at Ferrari headquarters. Together with RM Sotheby’s, Ferrari auctioned off some of its most valued vehicles, not the least of which included the Ferrari LaFerrari Aperta #210, the last model of its kind and the one that holds the disctinction of being the only LaFerrari Aperta that isn’t included in the model’s 209-unit production run. Quite fittingly, the LaFerrari Aperta #210 sold for almost $10 million, more than three times the amount of the other LaFerrari Apertas.


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